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It is All About Content Syndication
Creating Content
New websites are being launched daily. In order to compete,
webmasters need to find alternative ways of producing themed
websites. Highly focused articles are often sought by wembasters.
Why? Because content on the web is still king! In order to
attract search engines and site visitors, webmasters rely
heavily on providing new, innovative and fresh content. If
the web site content is rich, visitors will come. If the website
content is updated regularly, visitors will return. When evaluating
a website's traffic it is easy to see that the low cost of
syndicated content can increase a website's value. Sites that
contain multiple pages related to a specific topic increase
the likelihood of being 'found' when a variety of search phrases
are used for that topic.
By creating a niche resource, webmasters are
viewed as industry experts and their websites are more likely
to receive incoming directory links. A number of publishers
provide free content, the only stipulation being that the
webmaster serving the content must include the author resource
box. Webmasters utilizing free content can easily create portals
teeming with themed content.
Unlocking the Key to RSS
Many webmasters are struggling to find fresh, innovative content
while other savvy webmasters have realized the potential hidden
within RSS and are adopting the technology at a maddening
pace. By utilizing RSS, webmasters can tap numerous free content
sources with very little effort. RSS truly is a webmaster's
key to free content.
Webmasters interested in taking advantage of RSS have a number
of resources available to them:
GoArticles is a free content article directory with more
than 20,000 articles available for syndication. Recently GoArticles
added a feature that will allow webmasters and site owners
to add dynamically updated article headlines to their sites
by simply adding a single line of java script into their webpage.
More than 100 articles are added daily to GoArticles. The
content is refreshed and indexed every 3 hours, so new articles
are updated on the site 8 times a day. Webmasters looking
for content can include theme-based RSS feeds into their site,
using java script supplied by GoArticles. The java script
accesses an RSS feed that contains the article headlines on
the GoArticles site.
GoArticles has 64 article categories, making it easy for
webmasters to find content that suits their interest. Webmasters
can select either the most recent articles in a specific category
or the most popular articles in a specific category. As new
articles are added to the GoArticles directory, the content
on the websites using the java script will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle's feed - http://www.small-business-software.net/goa-seo-headlines.htm
Another article resource webmasters may find
useful is Article Central's tracker script. Webmasters can
easily insert java script into their website to list all of
Article Central's new articles or site owners can customize
the tracker code to list only those articles chosen from the
article repository's article category list. Articles relate
to web development, design and technology-related issues and
are updated daily.
Additional details at: http://thewhir.com/find/articlecentral/tracker.asp
Example of a site using Article Central's feed - - http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content syndication is a win-win for both the publisher and
the webmaster. As a result of these new distribution opportunities
provided by GoArticles and Article Central, publishers will
receive increasingly more exposure for their articles and
webmasters will have a new source for fresh content.
Webmasters interested in creating dynamic content from other
free sources can use the free service provided by Feed2JS.
All webmasters need to do in order to display the RSS feed
on a website is enter the URL of the RSS source. Feed2JS creates
java script that can be inserted into the HTML of the site
owner's webpage. Webmasters are also given control over how
their content is served, meaning they can customize the look
and appearance of the headlines.
Additional details at: http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS - http://www.feedforall.com/rss2java-rssblog.htm
Search engines are increasingly looking for theme-based portals
by having specific targeted content where Webmasters are likely
to be defined as industry experts. RSS is a free and easy
way to promote a site and its content without the need to
advertise. RSS is defined specifically for syndication; in
fact the acronym RSS stands for Really Simple Syndication.
This means that webmasters serving RSS content do not need
to negotiate complicated content sharing partnerships in order
to use content contained within an RSS feed.
In order to completely understand the power and potential
of RSS, webmasters may want to visit the following resources:
RSS Specifications - everything you need to know about RSS
- http://www.rss-specifications.com
Feedster - locate RSS feeds that are topic specific http://www.feedster.com
FeedForAll - create RSS feeds from your own content http://www.feedforall.com
RSS4U - free online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS reader - http://www.feeddemon.com
About the Author:
Sharon Housley manages marketing for the NotePage http://www.notepage.net
and FeedForAll http://www.feedforall.com
product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com
, and http://www.small-business-software.net
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